Hi Friend
Welcome to your weekly dose of personal and career fuel
Let’s be entirely honest. Your CEO has no idea who you are, what you do, or how hard you work.
You might think the executive team is looking at performance metrics and tracking your dedication. They are not. They are looking at board decks, market share, and capital allocation.
If you are an AVP or a Director and your name never crosses the executive desk in a positive context, you have a massive vulnerability. You are just a line item on an expense sheet. You are overhead.
The moment a restructuring hits, line items get cut.
People think that working hard in their silo will eventually get them noticed. It is a total myth. If your work does not directly impact the top three things the CEO cares about, your work is effectively invisible. You are hiding behind your daily tasks.
True leadership requires visibility. You have to connect your execution to the strategic engine of the company.
Let's do something about it.
