This week's action: The "Identity Audit." Look at your calendar and find the one recurring task you do "because that’s just how it’s done" or because you’re "good at it." Your action is to stop doing it for 7 days. Delegate it, automate it with a prompt, or delete it entirely.
Why this matters: We cling to consistency because it feels safe. It protects us from the ego-bruising reality of being a beginner again.
When you brag about being "consistent" at a low-leverage task, you are effectively announcing that you’ve stopped growing. The most valuable people in any organization aren't the ones who do the same thing forever; they are the ones who can master a new skill, extract the value, and move on to the next frontier before the previous one becomes a commodity.
How to execute the Identity Audit:
Kill Your Darlings: Identify the task you take the most pride in. If it’s manual and repetitive, it’s likely your biggest bottleneck.
Force a Vacuum: By stopping the task abruptly, you’ll see if the "value" you thought you were providing was real or just busy-work.
Reinvest the Hours: Take the 3–5 hours you just saved and spend them on something that scares you, likely a high-leverage skill like AI integration or strategic storytelling.
