My latest ramblings
The Measurability Trap: Why the Dashboard You Fought For Is Now Working Against You
Marketers fought for decades to prove ROI. Now the dashboard that won that battle is the thing making senior marketers feel most exposed. Here is why measurability breeds self-doubt.
Why Imposter Syndrome Hits Hardest When the Rules Keep Changing
AI is rewriting what marketing expertise means. Here is why that is making imposter syndrome worse for senior marketers, and what to actually do about it.
Feeling like a fraud in your marketing career? Heres how to kick imposter syndrome to the curb
Nearly everyone experiences imposter syndrome at some point in their career. The good news is that there are ways to combat imposter syndrome and reclaim the confidence you need to thrive.