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Livia Zufferli

July 27, 2020

EP16 - The Best Brands Have a Crystallized Point of View

In this episode, Livia Zufferli joins me to discuss this and other important aspects of what makes a brand relevant in the age of digital and performance marketing. Livia brings her experience from both agencies and organizations where she has held such roles as SVP Brand for Rogers Communications and VP, Head of Marketing for Target Canada where she lived the incredibly fast rise and fall of that iconic brand in the Canadian market.