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Lauren Steinberg

May 24, 2020

EP10 - Transitioning from a Shopping Cart to a Shopping Cart

Lauren Steinberg runs digital product for Loblaws. They are in the middle of a massive transformation, helping millions of customers transition from using a shopping cart in their stores, to using a different kind of shopping cart from their homes, work or anywhere on their phone.  Yes, we are talking about migrating from those metal and plastic shopping carts used in physical stores, to the digital carts on the different e-commerce websites for each of the brands.  How big of a transformation?  Well they hit $1 Billion in e-commerce revenue, in 2019, doubling from their 2018 results.