May 09, 2020

EP8 - Will we Ever Step Foot in a Gym Again?

Jonathan Fagg of Goodlife Fitness and I discuss the convergence of digital and physical in the new world of fitness, and how the definition of a customer is changing and will include members that might never step foot inside one of their studios. This digital only customer is a new phenomenon for GoodLife, but not for companies like Peloton and newer entrants like Tonal.