Episodes

EP40 - There is Always the Next and the Never Done with Meghan Nameth

Nov. 12, 2022

As marketing teams change their focus from successful campaign launches to measuring outcomes in an agile operating model, there is a fundamental shift requiring significant trust from the rest of the organization taking pla…

Guest: Meghan Nameth

EP39 - Finding Patterns Of Things Not Working With Michael Roberts

Oct. 10, 2022

Michael Roberts, CMO of MetLife, believes in outcomes, so much so that in the organizations he has had a chance to lead as a senior marketing executive, he has changed team structures and operating models to focus on outcome…

EP38 - The Digitization of Sports with Christina Litz

Feb. 25, 2022

There is no question that digital technology is impacting all verticals and businesses, affecting both the customer experience and how organizations make money. The sports industry in particular, is undergoing rapid change a…

EP37 - Building the World's Most Loved Payments Company with Nic Beique

Jan. 31, 2022

According to Nic Beique , the payments space is generally boring, but his goal is to build a payments company that is loved by his customers and that can be the heartbeat of their customers success. Nic tells me that it woul…

EP36 - Homeownership as a Service with Daniel Dubois

Jan. 4, 2022

When Daniel Dubois did the research, he realized that it takes an average of 27 years for the typical first-time Canadian urban home buyer just to save up for the recommended 20% down payment. That's when he and his co-found…

EP35 - The Future is Bright on Pinterest with Erin Elofson

Dec. 4, 2021

Pinterest is not really social media in the traditional sense, it's more personal media. As the "ultimate discovery platform", Pinterest is just in its very nature, a place where people feel hopeful when they are thinking ab…

Guest: Erin Elofson

EP34 - Building Live Learning Empires with Candice Faktor

Nov. 23, 2021

Candice Faktor is on a mission to help creators make a living teaching what they love by re- imagining the future of learning through her platform, Disco . She believes the future is learning live together and Disco's visio…

EP33 - Build and Grow Your Content Business with Brett Chang

Nov. 8, 2021

Ever hear of The Peak ? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 C…

Guest: Brett Chang

EP32 - Find Your Flywheel and Institutionalize Your Information Consumption with John Boynton

Nov. 1, 2021

Most companies don't bother spending time thinking about how they can create their own flywheel. The flywheel that comes from digitally transforming their business, and finding ways that one new business model or revenue str…

Guest: John Boynton

EP31 - Banks Need to Balance Automation and Human Advice to Win with Maja Neable

Sept. 27, 2021

In a world where consumers are moving their banking transactions online and leaving branches as remnants of the past, how does one bank differentiate themselves from the other? According to Maja Neable , Chief Marketing Offi…

Guest: Maja Neable

EP30 - BenchSci wants to bring new medicine to patients 50% faster with Simon Smith

Sept. 13, 2021

For anybody who is not familiar with it, there is a real productivity crisis in the pharmaceutical industry and they have even given it a name, which is Eroom's law , the opposite of Moore's law. Moore's law states that ever…

EP29 - Maple is Canadian Made Healthcare IP For the Entire World with Dr. Brett Belchetz

July 25, 2021

The Canadian healthcare system is typically ranked as either the lowest ranked or second lowest ranked performing healthcare system of all developed world nations. Our physicians are great. Our procedures, world class. Then …

EP28 - Twitter is the Conversation Layer of the Internet with Paul Burns

June 21, 2021

Paul Burns is the Managing Director of Twitter Canada. Did you know that 1 in 5 North Americans use Twitter and 500 Million tweets are sent every single day? It is a platform with scale and is designed to generate conversati…

Guest: Paul Burns

EP27 - What is a Retail Media Network with Dana Toering of Walmart Canada

May 26, 2021

Consumers spent $861.12 billion online with U.S. merchants in 2020, up an incredible 44.0% year over year. That’s the highest annual U.S. ecommerce growth in 20 years and It’s also nearly triple the 15.1% jump in 2019. With …

Guest: Dana Toering

EP26 - The Future of Loyalty is Data with Derrick Fung

April 26, 2021

What is the future of loyalty? Capturing and rewarding consumers for their time, money and thoughts. When Derrick Fung thinks about Drop as a company, ultimately the big vision is to build both the world's most personalized …

Guest: Derrick Fung

EP25 - Are You Really Listening to Your Customers with Shannon Katschilo of Medallia

April 6, 2021

Your customers have so many options, so many different ways that they can relay feed back to you. Sometimes they call you, other times they fill in surveys. If you're like me, sometimes you just go to Twitter and shout it ou…

EP24 - How to stay Relevant on Marketing, Technology and Other Stuff with Jed Schneiderman

March 14, 2021

Jed Schneiderman is a proven entrepreneur, and executive in the marketing, media and technology space. When I think of Jed, I think of someone who is known for his thought leadership on topics ranging from marketing and tec…

EP23 - The Future of Agencies is in Driving Total Customer Experience

Feb. 15, 2021

Jeff Greenspoon thinks that the future of agencies is really in driving total customer experience. Jeff is currently the President of the dentsu Solutions Group in the Americas and the CEO of Dentsu Canada.

EP22 - Solving Some of the Hardest Problems That Don't Really Exist Today

Jan. 17, 2021

Can lightning strike twice for Andrew Chau? The co-founder of SkipTheDishes is now going for a second hit with Neo Financial, a digital bank built from the ground up to give Canadians the most rewarding spending and saving e…

Guest: Andrew Chau

EP21 - Entrepreneurs Should Take the Offer, Then do it All Over Again

Dec. 9, 2020

Ghassan Halazon is a serial e-commerce entrepreneur with a decade of scaling some of the country’s most coveted digital brands. Ghassan is the Founder and CEO of Emerge Commerce Inc., an acquirer and operator of niche e-comm…

EP20 - The Big Push, Taking Women-led Companies From Seed to Series A and Beyond

Nov. 24, 2020

At The Big Push, Sharon Zohar and team challenge the traditional accelerator model by tapping into a collective of business and technology executives ready to provide hands-on services and support to create actionable and me…

Guest: Sharon Zohar

EP19 - Turning a Pick-Up Culture Into a Delivery Culture

Oct. 25, 2020

In this episode of Fine Tune, Kevin Edwards, CEO of SkipTheDishes and I discuss topics including the natural shift of consumer behaviour to more self-serve and digital. We also talk about growing a company in a smaller marke…

Guest: Kevin Edwards

EP18 - Success Means Being Right Most of the Time With Only 40% of the Information

Sept. 13, 2020

While considered a success in her career, Alyssa Atkins had ended a long term relationship and witnessed some of the people, women in particular, in her life going through challenges with regards to getting pregnant and havi…

Guest: Alyssa Atkins

EP17 - Plumbing in the Cloud

Aug. 9, 2020

Listen in as Sally Bayer, Vice-President of Marketing for Roto-Rooter, David Suydam, CEO & Founder of Architech, and Stephen Tanaka, GM Microsoft Partners, Microsoft Canada, discuss the state of digital transformation and th…