Ever hear of The Peak? Well if you haven't it's time to change that. The Peak is a daily newsletter covering the latest Canadian and global business, finance and tech news in a fun and informative daily email. Over 42,000 Canadians start their day with this email and I am one of them!
Brett Chang is co-founder of The Peak, starting the business after a number of roles including working at Uber. As Brett explains in our discussion, The Peak is designed for the modern Canadian business leader. Mostly urban young professionals between the ages of 25 to 35 working at big companies like Shopify, Uber and Deloitte, across a range of different disciplines from marketing, to finance, to operations, and they're fairly senior in their roles. The goal of The Peak is to work backwards when preparing content, thinking what do our readers want to know that will help them through their day?
How have they been so successful? Well, as Brett explains there are peaks and valleys in terms of growth in any business. Listen in as he explains tips on growing your digital customer base including how to get success from LinkedIn, really compelling content and the effective use of giveaways, especially when partnered with different businesses focused on the same target audience.
Oh and monetization? Yeah Brett has some incredible advice on that one too! Don't miss this tactical and educational discussion (and it's less than a 20 minute commitment).
Don't forget to sign up for yourself: http://readthepeak.com?rcode=Aa8-_uGdnHE